2016年五大包裝趨勢

✪世新大學馬亞靜同學 翻譯

每年，印刷和包裝業都會通過開發更出色的技術或產生更創新的想法，來應對自我革新的挑戰。對每一位從業者來說，2016年都是激動人心的一年，因為drupa驕傲地向各位展示了一些全新的設計和創意。在此我們為您收集了一些本年包裝設計的趨勢和新構想。

1.  一切以用戶體驗為主

圖片來源：metsaboard.com

消費者對於一個產品的購買決定，是從包裝開始的。品牌必須通過具有創意的設計來吸引顧客注意，並在他們研究新產品時，給予他們一種特殊體驗。iF設計獎得獎品牌Metsä Board用一種有趣的方式來展示產品和包裝是如何協調的融合相。瑞士維氏（Victorinox）救援工具包裝的這種醒目設計，模擬了產品本身的功能和設計，消費者便獲得了一種獨特的感受。

2.  隱藏的產品信息

圖片來源：getblk.com

設計師不斷嘗試新的形式和材料來使包裝變得特別：以這種設計為例，它有兩種外觀，當瓶子是滿的時，它便顯示出一條信息，而當顧客把它倒空後時，便顯示另外一條。感溫包裝並不是最新的東西，但从2016年開始，這個blk水（blk water）的瓶身，為我們帶來了一些有趣的設計。

3.  處處都是形狀

圖片來源：behance.net

我們的世界中充斥著圓形、方形、三角形等形狀。包裝設計師們在許多2016年的包裝理念中都運用了這一點。無論是美容產品、食品還是飲料包裝，幾何形狀無處不在，例如這款由設計師Anna Trympali為Corinne化妝品所做的設計。

4.  最新的智慧包裝

圖片來源：ifoodbag.se

隨著物聯網的興起，許多產品都可以連結到網絡，幫顧客叫出租車，或找到正確的服裝並告訴他們這件衣服有多麼合適。包裝業也受到了智能趨勢的影響。今日，假如包裝可以持續使用或傳達一些其他訊息，它便可以用來告訴消費者一件商品的新鮮程度。這個來自瑞典Startup iFoodbag的智能食品包裝就是一個例子。它由複合材料製成，可以保存冷凍和冷藏食品長達24小時。

5.  關注生態足跡

圖片來源：tetrapak.com

隨著人們對環境問題的愈發關注，使他們開始關心自己購買到的商品、用餐的地點以及這些產品是如何生產出來的。即使在包裝領域，這種趨勢也沒有停下腳步，在可持續使用這一點上表現出了各種創意。這種首次可完全再生的生物基利樂包裝便是這一趨勢的完美例證。它由Tetra Rex研發，其中所使用的塑料則來自甘蔗和紙板。

    今年出現的哪種包裝您最喜歡，或是您認為最重要？您對2017年有什麼預測嗎？請在下面的評論區告訴我們！

5 Packaging Trends in 2016

Every year the print and packaging industry are challenged to reinvent themselves by developing better technologies or more innovative ideas. 2016 was an exciting year for every player in the industry with drupa taking place to show off some new designs and creations. We gathered for you some of the trends and packaging ideas of this year.

1. It’s All About the User Experience

The decision to buy a product begins with the packaging. Brands have to get the awareness of their customers with creative designs and give them a special moment when discovering a new product. iF Design Award winner Metsä Board shows in an interesting way how product and packaging can harmonize. This eye-catching design for the Victorinox Rescue Tool simulates the functions the product with its design so that the consumer gets a unique experience.

Picture source: metsaboard.com

2. Hidden Messages on Products

Designers constantly experiment with new forms and materials to make packagings special: This design, for instance, has two faces: When the bottle is full, it shows one message when and another when the consumer emptied it. Temperature-sensitive packaging is not something fairly new, but 2016 brought some interesting designs with it such as this bottle design from blk water.

Picture source: getblk.com

3. Shapes Wherever You Look

Our world is full of circles, squares, triangles and so on. Packaging designers have embraced this in many of 2016’s packaging ideas. Be it for beauty products, food or beverage packaging – shapes can be found everywhere, for instance in this design for Corinne Cosmetics by Designer Anna Trympali.

Picture source: behance.net

4. Smart is the New Packaging

With the rise of the Internet of Things many products can be connected to the internet, help consumers find a taxi, the right clothes or tell them how fit they are. The smart trend does not stop with packaging. Today, packaging is designed to tell consumers how fresh a product is, if it is still usable or communicate other information. One example is this intelligent food packaging from the Swedish Startup iFoodbag. It is made from a composite material, which can protect frozen and chilled food up to 24 hours.

Picture source: ifoodbag.se

5. Taking Care of the Ecological Footprint

People more and more become aware of environmental matters and therefore care about what they buy, where they eat and how their products are produced. Even in packaging, this trend shows in various ideas of how to make them more sustainable. This first fully-renewable bio-based Tetra Pak is a perfect example of this trend. It is developed by Tetra Rex and consists of a combination of plastics derived from sugar cane and paperboard.

Picture source: tetrapak.com

What are your favourite or most important packaging trends this year? Have you any predictions for 2017? Let us know in the comments section!